A lot of the stuff he talked about reminded me of our working together c2005-7 at an agency on the the Stella Artois account. Whilst technology has come on leaps and bounds since then (Twitter only launched around then) the principles of drinks marketing – activation, global & local, storytelling – have remained fairly consistent.
I’ve moved sectors since then, but reading this blog reminded me how grateful I am to have worked with Jeremy and the Stella Artois guys. Looking back in a Sliding Doors fashion, I wonder where my career might be now had that not have happened.
Either way, I owe Jemery a lot. Not least a pint of Heineken, though my loyalty to Stella Artois* remains ;o)
*For some reason (probably becuase of my working on it once upon a time, I always call it Stella Artois and wince at anyone calling it otherwise